A Custom NHS Reform Calls for Custom USB Drives

The NHS reform has recently had a lot of media coverage, but what’s it all about?  The Coalition Government announced a proposed NHS reform last summer and it consequently received a lot of criticism.  The original proposition included opening the NHS up to allow for promoted competition in the form of private companies, passing the responsibility of the budgets and purse strings over to GP’s and to roll it out quickly to be in full effect by 2013. USB2U has already provided a wide range of medical USB branded flash drives from our classic pill drive to a customised branded syringe drive for Boots.  All of these drives were pre-loaded with marketing content designed to lobby and sell to potential customers.  A branded USB packed with marketing information and sales material would be a great idea for private companies to lobby to GP’s to provide medical services for the NHS.

Substantial criticism caused by the proposition lead to an independent review.  The review suggested the following amends to the original proposition: to have managed competition as opposed to more promoting competition, nurses and hospital doctors would also be included in the control of the budgets alongside GP’s and the roll-out would be slowed down and the consortia of nurses, doctors and GP’s take control in areas of the UK where they can.  As the review has called for a more managed approach to competition in the NHS it will take additional marketing touches like a branded USB drive packed with pre-loaded marketing material to stand out and secure the business.

Yesterday David Cameron spoke about the independent review of the original proposal.  He said that although the reforms general aim of wanting better care for patients was kept, the details and how that is achieved has changed.  Surprisingly the prime minister admitted that they had made mistakes in their proposal, but they had called for the review and they were amending the proposal accordingly.

Similarly to the new aim for the NHS, ours is to meet the individual needs of our customers whatever the purpose and shape of the USB drive.