Black and Yellow – A Huge Hit (and with USB Flash Drives)
Love it or hate it (and I guess it’s a song that has a resonance with a certain age group) the song Black and Yellow has been a massive hit around the world. The song was released by American rapper Wiz Khalifia on September 14th 2010 and reached No 1 on the US Billboard Charts in February 2011. So far over 2.5 million digital copies of Black and Yellow have been sold.
Black and Yellow USB Flash Drives
The song’s title pays homage to the colours of the City of Pittsburg, Pennsylvania, and its various sports teams who mostly play in “black and yellow” strips. The most notable being the Pittsburg Steelers, the City’s local football team and one of the most successful NFL teams in Super Bowl history.
In the branded USB Flash Drive market the colours Black and Yellow are also proving popular because they’re an incredibly striking and powerful combination. Printing black text on a strong yellow background lifts the text and really makes the USB flash drive stand out – they’re certainly hard to avoid!
Black and Yellow Flash Drives
Of course, it helps if your brand or company colours are black and yellow to start with but even if they’re not its worth thinking about whether this colour combination could work for you. If not you might want to think about using two other strong colours to use – sometimes the old adage “less is more” is a useful guide when printing flash drives.
By using fewer colours the finished USB drives will be cheaper because you typically pay a fee per colour and
Black and Yellow Twister
potentially they’ll be stronger on the eye. The objective with promotional USB flash drives is primarily to get the recipients to build some affinity with your brand and to buy your products or services. So, starting with a flash drive that is striking and crystal clear in terms of the message you want to get out will help.
If you’re not sure what colours will work best for you then throw the challenge and your USB flash drive supplier. Most good and reputable suppliers will have in-house designers whose job is to help customers visualise the options and get the best from their budget.