Custom USB Stick Case Study: ScS’s Retail Conference

ScS, one of the UK's leading sofa and carpet specialists, recently appointed USB2U to produce a set of custom USB sticks for them to distribute during their annual retail conference.

ScS hold an annual retail conference, giving their Directors and senior management an opportunity to provide strategy and general business updates to their retail store management. This year, ScS wanted to gift their retail management team a memento to take back into the business from the conference, that was both on brand and fully functional. To achieve this, they decided to distribute fully bespoke custom designed USB sticks.

Custom USB Sticks Design Process

Together with Account Manager Tristan Heard, ScS's Commercial Operations Co-ordinator Anne Marie McCourt decided on a bespoke sofa USB design, based on their hugely popular Hoxton Sofa. USB2U's design team produced an initial custom USB concept based on the product photography that ScS provided, and further customised the design by integrating the recognizable ScS red brand colour and logo.

Once the custom USB design was agreed, USB2U created a mould and produced a one off sample of the bespoke USB stick. The sofa shaped USB stick didn't disappoint and production commenced. A few short weeks later, delivery was made in plenty of time for the conference.

Pre-loaded USB Sticks for Conferences

It was important to Anne Marie that ScS gave out something that was not only a talking point thanks to its realistic design, but also a fully functional product with longevity. They chose 64GB as the perfect memory size, a generous capacity that would mean the USB would be used for a long time to come. With such a large capacity, no one is going to be discarding of this distinctive shaped USB drive any time soon!

On receipt of the custom USB sticks, ScS pre-loaded the USB drives with various useful resources for the conference and the year ahead, including: the conference slide deck and videos, setting out their strategy as a company; those all important business updates, as well as ambitions for the future, and; lots of new product information covering the new furniture and flooring showcased at conference.

What's more, the key takeaways from conference were included on the memory sticks and they asked all managers to take this away with them to brief the wider teams.

Tristan and the whole USB2U team were absolutely delighted to have worked with ScS on such a unique project and look forward to working with them on their next project in 2023.

Not quite big enough for humans to lounge on, but ScS's Custom Sofa USB Sticks are the perfect size for USB People!